Pine State Property Management Marketing Plan

1. Our Website

Our website gets a lot of traffic from people searching for rentals. This is why all our available rentals are automatically posted to our available properties page. Anyone looking on our website for a rental property can view the property info, schedule a showing and apply for the property.

2. National Websites (Zillow, Truila, RealEstate.com, etc.)

Our property management software connects directly to national real estate sites such as Zillow and a ton of others; information is pulled from our database and uploaded directly to these sites. Prospective tenants can view your home on these sites and connect with our leasing department to get additional info and schedule showings.

3. Marketing Pictures/Video

Every home we advertise for rent will have a video walkthrough, a service most management companies charge extra for, along with high-quality photos. Photos have become an industry standard, however, unfortunately, sometimes they are done haphazardly. We are trained in the best methods to make your home stand out. Even better, our video walk throughs are something very few others offer and one of the reasons we rent homes faster.

4. Facebook marketplace and social media

People are spending more and more time on social media, so that is exactly where we target prospective tenants. Facebook marketplace is another tool we use to list all our rental properties. Prospective tenants can message Pine State Property Management with questions or even schedule a showing, without ever having to leave Facebook!

5. Search Engine Optimization

We spend thousands of dollars each year to ensure our website receives a ton of traffic. This means that when prospective tenants are browsing, looking for homes for rent, they find us (and your home).

6. Vacant Home Showings

We utilize a system that allows prospective tenants to schedule a showing and view a property WITHOUT AN AGENT. This is new to the industry and cuts out the middle man; easing the process of renting a home. In the past, the ONLY way to view a property was to be accompanied by an agent. Sometimes agents are unavailable to meet around certain schedules. We have implemented a system that allows a prospective tenant to schedule and view a property on their own and move in as soon as the next day! No agent, no hassle

7. Real Estate Agent Referral Fees

Pine State Property Management pays referral fees to agents who bring us, qualified tenants. We work with a network of agents who focus on driving tenants to our rental properties.

21 Day Leasing Guarantee

The above marketing techniques are why we can offer our 21 day leasing guarantee. We follow these 7 steps with EVERY home - and are able to rent homes faster than our competitors!